there's a pic up now http://www.wral.com/news/news_briefs/story/7440764/ it's definitely on fire. they've called for backup depts...
The initial news reports and interview with the fire chief makes it sound as if it wasn't that bad. It was stating that the fire was contained in the kitchen, but the pics of course, show a few holes in the roof. If its a total loss, I guess they'll be just tearing it down and completely rebuilding.